Well, the last few months have been busy! On 21st June 2018, some colleagues and I walked a sponsored marathon (42km) to support the mental health charity, Mind. Sore feet and achy leg muscles aside, the breathtaking views of the city combined with the fresh summer air filled me with […]
Think of your favourite brand right now. Did you think of a person, a thing, some food? Doesn’t matter, I don’t care what it was – I care why it was – let me explain. It’s a warm summer morning in July and I manage to leave the house early. […]
It’s very easy to confuse Digital Marketing with its peers like Developing, Designing or even (frustratingly), IT Support – but you’ll always be forgiven because digital marketing intercepts those things a fair bit. In digital, it’s not uncommon to be branding, analysing, proof-reading and strategising in a single morning. It’s […]
Yesterday, I popped into Marketing Week Live & Insights at Kensington Olympia in time to catch Tim Fidgeon talk about Psychology for Digital Marketing. 45-mins of great insight into how the elements of ‘thought’ and ‘feel’ contradict much of how we engage as consumers. It got me thinking about how I willfully buy overpriced treasures […]
I’ll admit it, I block the ads too. I don’t want to learn about the new Nissan Rogue while I’m exercising nostalgia over classic clips of The Sopranos on YouTube. Howard Gossage once said: “People don’t read ads. They read what interests them and sometimes it’s an ad.” And he […]
Remember the infamous taunt: ‘finders keepers, losers weepers‘? – It’s still perfectly valid today; the key is to always be the ‘finder’… Marketing folk are constantly bombarded with an influx of data. Sometimes that data is pretty (like who opened our emails) and sometimes it’s ugly (like diminishing conversion rates), […]
How disgusting is your data? From rank rankings, to murky metadata – I hope you’re aware that in a world built on ‘ones and zeros‘ if the foundation ain’t right, the house is going down. And like all good analogies, this one wouldn’t be complete without an explanation – so, […]
What is technology? Wait. I’m not after an Oxford dictionary definition; I’m talking ‘metaphoricals’. Is it something that helps us optimise our life processes, or something that makes us obsolete? Watching 2016’s instalment of Black Mirror hasn’t startled me as much as it should, which either makes me a cold-hearted […]
Website? Check! Content? Check! Images? Check, again. Since you know your website is your best online asset, you also probably know that just like in not-online life, first impressions count. And unlike an uncomfortable first day at a new job where your too-high heels cause you to grimace your way through the day (but […]
By definition, a contra deal (or contra agreement) is where a business will exchange their own goods and/or services for the goods and/or services of another, typically without the exchange of money. Because of what you and your business could gain. In digital, you have access to targeted online traffic. […]
